Inside her pretty little head a new theory of female motivation and what it means for marketing /
Cunningham, Jane, 1969-
Inside her pretty little head a new theory of female motivation and what it means for marketing / [electronic resource] : Jane Cunningham and Philippa Roberts. - London : Cyan, 2006. - 247 p. : ill.
Includes bibliographical references (p. 241-242).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Brand name products.
Women consumers.
Electronic books.
HF5415.32 / .C86 2006
658.80082
Inside her pretty little head a new theory of female motivation and what it means for marketing / [electronic resource] : Jane Cunningham and Philippa Roberts. - London : Cyan, 2006. - 247 p. : ill.
Includes bibliographical references (p. 241-242).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Brand name products.
Women consumers.
Electronic books.
HF5415.32 / .C86 2006
658.80082