Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens.

Contributor(s): Maclaran, Pauline | Catterall, Miriam | Stevens, Lorna | ProQuest (Firm)Material type: TextTextSeries: Qualitative Marketing ResearchNo.3 ; v. 6.Publication details: Bradford, England : Emerald Group Publishing, c2003Description: 62 pSubject(s): Marketing research -- Methodology | Consumers -- Research -- MethodologyGenre/Form: Electronic books.LOC classification: HF5415.2 | .I77 2003Online resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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