Issues of representation and qualitative marketing research

Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens. - Bradford, England : Emerald Group Publishing, c2003. - 62 p. - Qualitative Marketing Research. No.3 ; Vol. 6 . - Qualitative Marketing Research. No.3 ; v. 6. .


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Marketing research--Methodology.
Consumers--Research--Methodology.


Electronic books.

HF5415.2 / .I77 2003