Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thome Castro, Matheus Alberto Consoli.

By: Neves, Marcos FavaContributor(s): Castro, Luciano Thome e | Consoli, Matheus Alberto | ProQuest (Firm)Material type: TextTextPublication details: New York, NY : Routledge, 2010Edition: 1st edDescription: viii, 127 pISBN: 9780203859865 (electronic bk.)Subject(s): Strategic planning | Industrial management | Marketing | CompetitionGenre/Form: Electronic books.LOC classification: HD30.28 | .N4814 2010Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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