Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach /

Neves, Marcos Fava.

Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach / [electronic resource] : Marcos Fava Neves, Luciano Thome Castro, Matheus Alberto Consoli. - 1st ed. - New York, NY : Routledge, 2010. - viii, 127 p.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9780203859865 (electronic bk.)




Strategic planning.
Industrial management.
Marketing.
Competition.


Electronic books.

HD30.28 / .N4814 2010