Toward cross-channel management : a comprehensive guide for retail firms / Felix Brunner, Thomas Rudolph.

By: Brunner, Felix [author.]Contributor(s): Rudolph, Thomas [author.]Material type: TextTextPublisher: Berlin, Germany : De Gruyter Oldenbourg, 2015Copyright date: 2015Description: 1 online resource (84 pages) : illustrations, tables, chartsContent type: text Media type: computer Carrier type: online resourceISBN: 9783110417166; 9783110417227Subject(s): Retail trade -- Management | Consumer behavior | Stores, Retail | ShoppingGenre/Form: Electronic books.Additional physical formats: Print version:: Toward cross-channel management : a comprehensive guide for retail firms.DDC classification: 658.87 LOC classification: HF5429 | .B786 2015Online resources: Click to View
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Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed February 13, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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