Toward cross-channel management : a comprehensive guide for retail firms /

Brunner, Felix,

Toward cross-channel management : a comprehensive guide for retail firms / Felix Brunner, Thomas Rudolph. - 1 online resource (84 pages) : illustrations, tables, charts

Includes bibliographical references at the end of each chapters.

9783110417166 9783110417227


Retail trade--Management.
Consumer behavior.
Stores, Retail.
Shopping.


Electronic books.

HF5429 / .B786 2015

658.87