Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.

By: Linoff, Gordon SContributor(s): Berry, Micahel J. A | ProQuest (Firm)Material type: TextTextPublication details: Indianapolis, Ind. : Wiley Pub., Inc., 2011Edition: 3rd edDescription: xl, 847 p. : illISBN: 9781118087503 (electronic bk.)Subject(s): Data mining | Marketing -- Data processing | Business -- Data processingGenre/Form: Electronic books.LOC classification: HF5415.125 | .B47 2011Online resources: Click to View
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Berry's name appears first on the 2nd ed.

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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