Data mining techniques for marketing, sales, and customer relationship management /
Linoff, Gordon S.
Data mining techniques for marketing, sales, and customer relationship management / [electronic resource] : Gordon S. Linoff, Michael J.A. Berry. - 3rd ed. - Indianapolis, Ind. : Wiley Pub., Inc., 2011. - xl, 847 p. : ill.
Berry's name appears first on the 2nd ed. Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9781118087503 (electronic bk.)
Data mining.
Marketing--Data processing.
Business--Data processing.
Electronic books.
HF5415.125 / .B47 2011
Data mining techniques for marketing, sales, and customer relationship management / [electronic resource] : Gordon S. Linoff, Michael J.A. Berry. - 3rd ed. - Indianapolis, Ind. : Wiley Pub., Inc., 2011. - xl, 847 p. : ill.
Berry's name appears first on the 2nd ed. Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9781118087503 (electronic bk.)
Data mining.
Marketing--Data processing.
Business--Data processing.
Electronic books.
HF5415.125 / .B47 2011