The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan.

By: Alserhan, Baker AhmadContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Burlington, Vt. : Gower, c2011Description: xiii, 204 pISBN: 9781409428947 (electronic bk.)Subject(s): Markets -- Islamic countries | Islamic countries -- CommerceGenre/Form: Electronic books.DDC classification: 658.80088/297 LOC classification: HF5475.I74 | A47 2011Online resources: Click to View
Contents:
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
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Includes index.

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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