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Marketing Research (5th Edition)

by Aaker, David A.

Edition: 5th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: John Wiley & Sons, Inc. 1995Availability: Items available for loan: RELIANCE (1) Call number: 658.83 AAK.

Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley , c1995Availability: Items available for loan: RELIANCE (1) Call number: 658.83 AAK.

Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker.

by Aaker, David A | ProQuest (Firm).

Series: Jossey-Bass business & management seriesEdition: 1st ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: San Francisco, Calif. : Jossey-Bass, c2011Online access: Click to View Availability: No items available.

Three threats to brand relevance [electronic resource] : strategies that work / David Aaker.

by Aaker, David | ProQuest (Firm).

Series: Jossey-Bass short format seriesEdition: 1st ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, 2013Online access: Click to View Availability: No items available.

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