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Analytics and dynamic customer strategy : big profits from big data / John F. Tanner, Jr.

by Tanner, John F [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

Herding cats : a strategic approach to social media marketing / Andrew Rohm and Michael Weiss.

by Rohm, Andrew [author.] | Weiss, Michael [author.].

Series: 2014 digital library | Digital and social media marketing and advertising collectionEdition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: No items available.

Quality of experience engineering for customer added value services : from evaluation to monitoring / edited by Abdelhamid Mellouk, Antonio Cuadra-Sanchez.

by Mellouk, Abdelhamid [editor.] | Cuadra-Sanchez, Antonio [editor.].

Series: Networks and telecommunications seriesMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London, England ; Hoboken, New Jersey : ISTE : Wiley, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

Profiting from services and solutions : what product-centric firms need to know / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas.

by Zeithaml, Valarie A [author.] | Salas, Jim [author.] | Bitner, Mary Jo [author.] | Brown, Stephen Walter, 1943- [author.].

Series: Service systems and innovations in business and society collection | 2014 digital libraryEdition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: No items available.

Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean.

by McKean, John, 1956- [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Incorporates, 2015Copyright date: 2015Online access: Click to View Availability: No items available.

Connect : how to use data and digital marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.

by Petersen, Lars Birkholm [author.] | Person, Ron, 1948- [author.] | Nash, Christopher [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

Unselling : the new customer experience / Scott Stratten.

by Stratten, Scott [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

Supply chain performance and evaluation models / Dominique Estampe.

by Estampe, Dominique [author.].

Series: Focus : Control Systems And Industrial Engineering SeriesMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London, England ; Hoboken, New Jersey : ISTE : Wiley, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

Salesforce essentials for administrators : discover the administration fundamentals and challenges of Salesforce CRM / Mohith Shrivastava.

by Shrivastava, Mohith [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Birmingham, England : Packt Publishing, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement / Andrew Frawley.

by Frawley, Andrew [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: 2015Online access: Click to View Availability: No items available.

Fashion marketing : influencing consumer choice and loyalty with fashion products / Caroline Le Bon.

by Le Bon, Caroline [author.].

Series: 2014 digital library | Consumer behavior collectionEdition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: No items available.

Surprise! : The secret to customer loyalty in the service sector / Vincent P. Magnini.

by Magnini, Vincent P [author.].

Series: 2014 digital library | Marketing strategy collectionEdition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Other title: Secret to customer loyalty in the service sector..Online access: Click to View Availability: No items available.

Effective client management in professional services : how to build successful client relationships / Jack Berkovi.

by Berkovi, Jack [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Surrey, England ; Burlington, Vermont : Gower Publishing Limited : Gower Publishing Company, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

Startupland : how three guys risked everything to turn an idea into a global business / Mikkel Svane, Carlye Adler.

by Svane, Mikkel [author.] | Adler, Carlye [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Jossey-Bass & Pfeiffer Imprints, Wiley, [2015]Copyright date: 2015Online access: Click to View Availability: No items available.

Your customer rules! : delivering the Me2B experiences that today's customers demand / Bill Price, David Jaffe.

by Price, Bill, 1950- [author.] | Jaffe, David, 1963- [author.].

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: San Francisco, California : Jossey-Bass, [2015]Copyright date: 2015Online access: Click to View Availability: No items available.

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.

by Dempster, Craig [author.] | Lee, John, 1974- [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: 2015Online access: Click to View Availability: No items available.

Value proposition design : how to create products and services customers want : get started with; / Alex Osterwalder [and three others] ; designed by Trish Papadakos.

by Osterwalder, Alex [author.] | Papadakos, Trish [designer.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: 2014Online access: Click to View Availability: No items available.

Service computing : concepts, methods, and technology / Zhaohui Wu, Shuiguang Deng, Jian Wu.

by Wu, Zhaohui [author.] | Deng, Shuigang [author.] | Wu, Jian [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Waltham, Massachusetts : Morgan Kaufman, 2015Copyright date: 2015Online access: Click to View Availability: No items available.

The wallet allocation rule : winning the battle for share / Timothy L. Keiningham [and three others].

by Keiningham, Timothy L [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: 2015Online access: Click to View Availability: No items available.

The experience : the 5 principles of Disney service and relationship excellence / Bruce Loeffler and Brian T. Church.

by Loeffler, Bruce [author.] | Church, Brian T [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: 2015Online access: Click to View Availability: No items available.

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