Creative marketing for new product and new business development [electronic resource] / editors, Akira Ishikawa, Atsushi Tsujimoto.

Contributor(s): Ishikawa, Akira, 1934- | Tsujimoto, Atsushi | ProQuest (Firm)Material type: TextTextPublication details: Hackensack, NJ : World Scientific, c2008Description: xvi, 320 p. : illISBN: 9789812772190 (electronic bk.)Subject(s): New products | New business enterprisesGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415.153 | .C74 2008Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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