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Creative marketing for new product and new business development

Creative marketing for new product and new business development [electronic resource] / editors, Akira Ishikawa, Atsushi Tsujimoto. - Hackensack, NJ : World Scientific, c2008. - xvi, 320 p. : ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 9789812772190 (electronic bk.)

LCCN:

Subjects--Topical Terms:
New products.
New business enterprises.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.153 / .C74 2008

Dewey Class. No.: 658.8

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