Your ad here [electronic resource] : the cool sell of guerrilla marketing / Michael Serazio.

By: Serazio, MichaelContributor(s): ProQuest (Firm)Material type: TextTextSeries: Postmillennial popPublication details: New York : New York University Press, 2013Description: x, 227 pSubject(s): Marketing | Marketing -- Technological innovationsGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415 | .S373 2013Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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