Your ad here the cool sell of guerrilla marketing /

Serazio, Michael.

Your ad here the cool sell of guerrilla marketing / [electronic resource] : Michael Serazio. - New York : New York University Press, 2013. - x, 227 p. - Postmillennial pop . - Postmillennial pop. .

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing.
Marketing--Technological innovations.


Electronic books.

HF5415 / .S373 2013

658.8