An investigation on contemporary consumer resistance [electronic resource] : how Web 2.0 makes consumers powerful / Martin Konig.
Material type: TextPublication details: Hamburg : Diplomica Verlag, 2012Description: 107 pSubject(s): Consumer behavior | Consumers -- Effect of technolgical behaviors on -- ResearchGenre/Form: Electronic books.LOC classification: HF5415.32 | .K665 2012Online resources: Click to ViewNo physical items for this record
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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