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An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /

Konig, Martin.

An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful / [electronic resource] : Martin Konig. - Hamburg : Diplomica Verlag, 2012. - 107 p.

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Consumer behavior.
Consumers--Effect of technolgical behaviors on--Research.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.32 / .K665 2012

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