Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.

By: Powell, Guy RContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xiv, 288 p. : illSubject(s): Marketing -- Management | Marketing -- Cost effectivenessGenre/Form: Electronic books.LOC classification: HF5415.13 | .P685 2008Online resources: Click to View
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Includes bibliographical references (p. [277]-281) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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