Marketing calculator measuring and managing return on marketing investment /
Powell, Guy R.
Marketing calculator measuring and managing return on marketing investment / [electronic resource] : Guy R. Powell. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008. - xiv, 288 p. : ill.
Includes bibliographical references (p. [277]-281) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing--Management.
Marketing--Cost effectiveness.
Electronic books.
HF5415.13 / .P685 2008
Marketing calculator measuring and managing return on marketing investment / [electronic resource] : Guy R. Powell. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008. - xiv, 288 p. : ill.
Includes bibliographical references (p. [277]-281) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing--Management.
Marketing--Cost effectiveness.
Electronic books.
HF5415.13 / .P685 2008