Marketing calculator measuring and managing return on marketing investment /

Powell, Guy R.

Marketing calculator measuring and managing return on marketing investment / [electronic resource] : Guy R. Powell. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008. - xiv, 288 p. : ill.

Includes bibliographical references (p. [277]-281) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing--Management.
Marketing--Cost effectiveness.


Electronic books.

HF5415.13 / .P685 2008