Visual persuasion [electronic resource] : the role of images in advertising / Paul Messaris.

By: Messaris, PaulContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Thousand Oaks ; London ; New Delhi : Sage Publications, c1997Description: xxii, 297 p. : illSubject(s): Advertising -- Psychological aspects | Visual communication | Commercial artGenre/Form: Electronic books.LOC classification: HF5822 | .M415 1996Online resources: Click to View
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Includes bibliographical references (p. 275-288) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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