Visual persuasion the role of images in advertising /

Messaris, Paul.

Visual persuasion the role of images in advertising / [electronic resource] : Paul Messaris. - Thousand Oaks ; London ; New Delhi : Sage Publications, c1997. - xxii, 297 p. : ill.

Includes bibliographical references (p. 275-288) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Advertising--Psychological aspects.
Visual communication.
Commercial art.


Electronic books.

HF5822 / .M415 1996