Visual persuasion the role of images in advertising /
Messaris, Paul.
Visual persuasion the role of images in advertising / [electronic resource] : Paul Messaris. - Thousand Oaks ; London ; New Delhi : Sage Publications, c1997. - xxii, 297 p. : ill.
Includes bibliographical references (p. 275-288) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising--Psychological aspects.
Visual communication.
Commercial art.
Electronic books.
HF5822 / .M415 1996
Visual persuasion the role of images in advertising / [electronic resource] : Paul Messaris. - Thousand Oaks ; London ; New Delhi : Sage Publications, c1997. - xxii, 297 p. : ill.
Includes bibliographical references (p. 275-288) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising--Psychological aspects.
Visual communication.
Commercial art.
Electronic books.
HF5822 / .M415 1996