Media research techniques [electronic resource] / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Thousand Oaks : Sage Publications, c1998Edition: 2nd edDescription: viii, 175 p. : illSubject(s): Mass media -- Research -- Methodology | Mass media -- Research -- TextbooksGenre/Form: Electronic books.DDC classification: 302.23/072 LOC classification: P91.3 | .B386 1998Online resources: Click to View
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Includes bibliographical references (p. 167-168) and indexes.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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