Media research techniques

Berger, Arthur Asa, 1933-

Media research techniques [electronic resource] / Arthur Asa Berger. - 2nd ed. - Thousand Oaks : Sage Publications, c1998. - viii, 175 p. : ill.

Includes bibliographical references (p. 167-168) and indexes.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Mass media--Research--Methodology.
Mass media--Research--Textbooks.


Electronic books.

P91.3 / .B386 1998

302.23/072