Sage brief guide to marketing ethics [electronic resource].

Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Los Angeles : SAGE, c2012Description: viii, 218 pOther title: Marketing ethicsSubject(s): Marketing -- Moral and ethical aspects | Business ethicsGenre/Form: Electronic books.DDC classification: 174/.4 LOC classification: HF5415 | .S228 2012Online resources: Click to View
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"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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