Sage brief guide to marketing ethics

Sage brief guide to marketing ethics [electronic resource]. Marketing ethics - Los Angeles : SAGE, c2012. - viii, 218 p.

"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.

Includes bibliographical references.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing--Moral and ethical aspects.
Business ethics.


Electronic books.

HF5415 / .S228 2012

174/.4