Olympic marketing [electronic resource] / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin Routledge.

By: Ferrand, Alain, 1952-Contributor(s): Chappelet, J.-L. (Jean-Loup) | Seguin, Benoit, 1966- | ProQuest (Firm)Material type: TextTextPublication details: Abingdon, Oxon ; New York : Routledge, c2012Description: xxii, 271 p. : illISBN: 9780203132067 (electronic bk.)Subject(s): Olympics -- Management | Olympics -- Marketing | Sports -- Management | Sports -- MarketingGenre/Form: Electronic books.DDC classification: 796.48068 LOC classification: GV721.5 | .F43 2012Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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