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Olympic marketing

Ferrand, Alain, 1952-

Olympic marketing [electronic resource] / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin Routledge. - Abingdon, Oxon ; New York : Routledge, c2012. - xxii, 271 p. : ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 9780203132067 (electronic bk.)

LCCN:

Subjects--Topical Terms:
Olympics--Management.
Olympics--Marketing.
Sports--Management.
Sports--Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: GV721.5 / .F43 2012

Dewey Class. No.: 796.48068

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