Share this [electronic resource] : the social media handbook for PR professionals / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.

Contributor(s): Waddington, Stephen | Chartered Institute of Public Relations | ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex, U.K. : John Wiley & Sons, 2012Description: xiv, 245 pISBN: 9781118404850 (electronic bk.)Subject(s): Public relations | Social mediaGenre/Form: Electronic books.DDC classification: 659.20285/4678 LOC classification: HD59 | .S53 2012Online resources: Click to View
Contents:
pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
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Includes index.

pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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