Share this the social media handbook for PR professionals /

Share this the social media handbook for PR professionals / [electronic resource] : Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington. - Chichester, West Sussex, U.K. : John Wiley & Sons, 2012. - xiv, 245 p.

Includes index.

pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9781118404850 (electronic bk.)




Public relations.
Social media.


Electronic books.

HD59 / .S53 2012

659.20285/4678