Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.

By: Heath, Robert, 1947-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012Description: xi, 248 pSubject(s): Advertising -- Psychological aspects | EmotionsGenre/Form: Electronic books.DDC classification: 659.101/9 LOC classification: HF5822 | .H37 2012Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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