Seducing the subconscious the psychology of emotional influence in advertising /

Heath, Robert, 1947-

Seducing the subconscious the psychology of emotional influence in advertising / [electronic resource] : Robert Heath. - Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012. - xi, 248 p.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Advertising--Psychological aspects.
Emotions.


Electronic books.

HF5822 / .H37 2012

659.101/9