Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray.
Material type: TextPublication details: New York : New York University Press, 2010Description: xi, 247 p. : illSubject(s): Advertising -- Television programs -- Social aspects | Advertising -- Motion pictures -- Social aspects | Television programs -- Marketing -- Social aspects | Motion pictures -- Marketing -- Social aspects | Paratext | Intertextuality | Mass media and cultureGenre/Form: Electronic books.DDC classification: 659.1/9302234 LOC classification: PN1992.8..A32 | G73 2010Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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