Show sold separately promos, spoilers, and other media paratexts /
Gray, Jonathan
Show sold separately promos, spoilers, and other media paratexts / [electronic resource] : Jonathan Gray. - New York : New York University Press, 2010. - xi, 247 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising--Television programs--Social aspects.
Advertising--Motion pictures--Social aspects.
Television programs--Marketing--Social aspects.
Motion pictures--Marketing--Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Electronic books.
PN1992.8..A32 / G73 2010
659.1/9302234
Show sold separately promos, spoilers, and other media paratexts / [electronic resource] : Jonathan Gray. - New York : New York University Press, 2010. - xi, 247 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising--Television programs--Social aspects.
Advertising--Motion pictures--Social aspects.
Television programs--Marketing--Social aspects.
Motion pictures--Marketing--Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Electronic books.
PN1992.8..A32 / G73 2010
659.1/9302234