Marketing semiotics [electronic resource] : signs, strategies, and brand value / Laura R.

By: Oswald, Laura RContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2012Description: xii, 218 p. : illISBN: 9780191617867 (electronic bk.)Subject(s): Communication in marketing | SemioticsGenre/Form: Electronic books.LOC classification: HF5415.122 | .O78 2011Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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