Marketing semiotics signs, strategies, and brand value /
Oswald, Laura R.
Marketing semiotics signs, strategies, and brand value / [electronic resource] : Laura R. - Oxford ; New York : Oxford University Press, 2012. - xii, 218 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780191617867 (electronic bk.)
Communication in marketing.
Semiotics.
Electronic books.
HF5415.122 / .O78 2011
Marketing semiotics signs, strategies, and brand value / [electronic resource] : Laura R. - Oxford ; New York : Oxford University Press, 2012. - xii, 218 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780191617867 (electronic bk.)
Communication in marketing.
Semiotics.
Electronic books.
HF5415.122 / .O78 2011