Social media metrics secrets [electronic resource] : do what you never thought possible with social media metrics / John Lovett.
Material type: TextPublication details: Indianapolis, Ind. : Wiley Pub., Inc., 2011Description: xix, 364 p. : ill. (some col.)ISBN: 9781118149027 (electronic bk.); 9781118149010 (electronic bk.); 9781118149034 (electronic bk.)Subject(s): Online social networksGenre/Form: Electronic books.LOC classification: HM742 | .L68 2011Online resources: Click to ViewIncludes index.
pt. 1. Addressing the social data dilemma -- pt. 2. Managing social media with analytics -- pt. 3. Finding the big social media payoff.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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