Social media metrics secrets do what you never thought possible with social media metrics /

Lovett, John.

Social media metrics secrets do what you never thought possible with social media metrics / [electronic resource] : John Lovett. - Indianapolis, Ind. : Wiley Pub., Inc., 2011. - xix, 364 p. : ill. (some col.)

Includes index.

pt. 1. Addressing the social data dilemma -- pt. 2. Managing social media with analytics -- pt. 3. Finding the big social media payoff.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9781118149027 (electronic bk.) 9781118149010 (electronic bk.) 9781118149034 (electronic bk.)




Online social networks.


Electronic books.

HM742 / .L68 2011