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Effective frequency: the relationship between frequency and advertising effectiveness Michael J Naples

By: Michael J NaplesMaterial type: Text

TextPublication details: New York, N.Y. Association of National Advertisers 1979Edition: 1stISBN: 9780844231327DDC classification: 659.11

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.11 (Browse shelf (Opens below))	Available		IACT1800

Total holds: 0

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Previous	659.11 Planning for R.O.I.: effective advertising strategy	659.11 Advertising media planning	659.11 Campaign Brief 100 Years of Creative Australian Advertising	659.11 Effective frequency: the relationship between frequency and advertising effectiveness	659.11 Effective frequency: the relationship between frequency and advertising effectiveness	659.11 Advertising works 2: papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982	659.11 Advertising + Marketing: Malaysia	Next

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