Effective frequency: the relationship between frequency and advertising effectiveness
Michael J Naples
Effective frequency: the relationship between frequency and advertising effectiveness Michael J Naples - 1st. - New York, N.Y. Association of National Advertisers 1979
9780844231327
659.11 / 1800
Effective frequency: the relationship between frequency and advertising effectiveness Michael J Naples - 1st. - New York, N.Y. Association of National Advertisers 1979
9780844231327
659.11 / 1800