Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.
Material type: TextPublication details: Indianapolis, Ind. : Wiley Pub., Inc., 2011Edition: 3rd edDescription: xl, 847 p. : illISBN: 9781118087503 (electronic bk.)Subject(s): Data mining | Marketing -- Data processing | Business -- Data processingGenre/Form: Electronic books.LOC classification: HF5415.125 | .B47 2011Online resources: Click to ViewNo physical items for this record
Berry's name appears first on the 2nd ed.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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