The new entrepreneurs [electronic resource] : how race, class, and gender shape American enterprise / Zulema Valdez.

By: Valdez, ZulemaContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Stanford, Calif. : Stanford University Press, 2011Description: xii, 190 p. : illISBN: 9780804777179 (electronic bk.)Subject(s): Hispanic American businesspeople -- Texas -- Houston | Hispanic American business enterprises -- Texas -- Houston | Hispanic Americans -- Texas -- Houston -- Social conditions | Hispanic Americans -- Texas -- Houston -- Economic conditionsGenre/Form: Electronic books.DDC classification: 338/.040896807641411 LOC classification: HD2358.5.U62 | V35 2011Online resources: Click to View
Contents:
The embedded market : race, class, and gender in American enterprise -- Entrepreneurial dreams in an intersectional context -- Intersectionality, market capacity, and Latino/a enterprise -- By what measure success? : the economic and social value of Latino/a enterprise -- Ethnic and racial identity formation among American Latino/a entrepreneurs -- Rugged individualists and the American dream -- Conclusion : embedded entrepreneurs in brown, black, and white.
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Includes bibliographical references and index.

The embedded market : race, class, and gender in American enterprise -- Entrepreneurial dreams in an intersectional context -- Intersectionality, market capacity, and Latino/a enterprise -- By what measure success? : the economic and social value of Latino/a enterprise -- Ethnic and racial identity formation among American Latino/a entrepreneurs -- Rugged individualists and the American dream -- Conclusion : embedded entrepreneurs in brown, black, and white.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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