The new entrepreneurs how race, class, and gender shape American enterprise /

Valdez, Zulema.

The new entrepreneurs how race, class, and gender shape American enterprise / [electronic resource] : Zulema Valdez. - Stanford, Calif. : Stanford University Press, 2011. - xii, 190 p. : ill.,.

Includes bibliographical references and index.

The embedded market : race, class, and gender in American enterprise -- Entrepreneurial dreams in an intersectional context -- Intersectionality, market capacity, and Latino/a enterprise -- By what measure success? : the economic and social value of Latino/a enterprise -- Ethnic and racial identity formation among American Latino/a entrepreneurs -- Rugged individualists and the American dream -- Conclusion : embedded entrepreneurs in brown, black, and white.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9780804777179 (electronic bk.)




Hispanic American businesspeople--Texas--Houston.
Hispanic American business enterprises--Texas--Houston.
Hispanic Americans--Social conditions.--Texas--Houston
Hispanic Americans--Economic conditions.--Texas--Houston


Electronic books.

HD2358.5.U62 / V35 2011

338/.040896807641411