Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

By: Perrey, JeskoContributor(s): Spillecke, Dennis | ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex : Wiley, c2011Description: xviii, 300 p. : illSubject(s): Branding (Marketing) | Brand name products | Retail tradeGenre/Form: Electronic books.LOC classification: HF5415.1255 | .P47 2011Online resources: Click to View
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Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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