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Retail marketing and branding a definitive guide to maximizing ROI /

Perrey, Jesko.

Retail marketing and branding a definitive guide to maximizing ROI / [electronic resource] : Jesko Perrey and Dennis Spillecke. - Chichester, West Sussex : Wiley, c2011. - xviii, 300 p. : ill.

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.
Retail trade.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1255 / .P47 2011

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