The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi.

By: Baladi, JosephContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Singapore : Wiley, 2011Description: viii, 280 p. : illISBN: 9780470826508 (electronic bk.); 9780470826492 (electronic bk.)Subject(s): Brand name products -- Asia | Branding (Marketing) -- AsiaGenre/Form: Electronic books.DDC classification: 658.827095 LOC classification: HD69.B7 | B24 2011Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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