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The brutal truth about Asian branding and how to break the vicious cycle

Baladi, Joseph.

The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi. - Singapore : Wiley, 2011. - viii, 280 p. : ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 9780470826508 (electronic bk.) 9780470826492 (electronic bk.)

LCCN:

Subjects--Topical Terms:
Brand name products--Asia.
Branding (Marketing)--Asia.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD69.B7 / B24 2011

Dewey Class. No.: 658.827095

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