Understanding the professional buyer [electronic resource] : what every sales professional should know about how the modern buyer thinks and behaves / Peter Cheverton, Jan Paul van der Velde.

By: Cheverton, PeterContributor(s): Velde, Jan Paul van der | ProQuest (Firm)Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2010Description: xiv, 191 p. : illISBN: 9780749461478 (electronic bk.); 0749461470 (electronic bk.)Subject(s): Purchasing | Selling | Selling -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 658.8/04 LOC classification: HF5437 | .C52 2010Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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