Mission-based marketing [electronic resource] : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff.

By: Brinckerhoff, Peter C, 1952-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, c2010Edition: 3rd edDescription: xiii, 242 pSubject(s): Nonprofit organizations -- Marketing | MarketingGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415 | .B667 2010Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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