Mission-based marketing positioning your not-for-profit in an increasingly competitive world /

Brinckerhoff, Peter C., 1952-

Mission-based marketing positioning your not-for-profit in an increasingly competitive world / [electronic resource] : Peter C. Brinckerhoff. - 3rd ed. - Hoboken, NJ : John Wiley & Sons, c2010. - xiii, 242 p.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Nonprofit organizations--Marketing.
Marketing.


Electronic books.

HF5415 / .B667 2010

658.8